2007 News | 2008 News | 2009 News

For current updates and news headlines from the Energy Drink World check out our RSS.
Really Simple Syndication




Power Trip opens major distribution in Greater Jacksonville, FL area and Ft. Lauderdale, FL

  • Click to play video
  • photo gallery



  • POWER TRIP® BEVERAGES NOW AVAILABLE IN ARUBA
    Antraco Aruba Group, to be sole distributor for Power Trip energy drink

    DAVIE, Fla. – January 5, 2010 –Power Trip® Beverages (www.powertripbev.com), a diversified beverage leader specializing in bringing vitamin enhanced functional energy drinks with great taste and exciting flavors to distributors, retailers and consumers, today announced it has partnered Antraco Aruba Group, to distribute Power Trip energy drink products throughout the island. Antraco has a long and successful history of distribution of fast moving consumable items to the entire island of Aruba.

    “We immediately liked the taste of the Power Trip products and thought the flavor profile would mesh well with what Aruba consumers would want,” said Robert W. Croes, Managing Director of Antraco. “We were impressed by the enthusiasm Power Trip demonstrated coming in the door and the fact that they have a workable plan to support the product in Aruba,” said Natasha Croes, Commercial Sales Manager of Antraco. She went on to say, “This is a company of beverage industry professionals and they knew what we wanted to see in terms of support for their products making the decision to take them on, a simple one.”

    “We are excited to work with an established and well-respected organization like Antraco Aruba Group, Ltd.,” said Power Trip Beverage President Doug Stuart. “Our efforts in Aruba are a continuation of our growing expansion in the Caribbean and we expect to be making similar announcements about Power Trip on other islands over the next few months.”



    Energy drink to be "coco" nuts about!
    Power Trip Beverages, producer of an eponymous energy drink range, has just launched what appears to be the country's first coconut flavoured energy offering.
    Zenith International Newsletter
    DAVIE, FL – June 16, 2009 –Power Trip® Beverages The company is already well known for its innovative approach to producing new flavours that will capture the attention of consumers, distributors and retailers, so it comes as no surprise that Power Trip Beverages chose the exotic taste of coconut for its latest launch...

  • read full article here



  • Power Trip beverages announces new packaging
    Company unveils first substantial change to package design since inception with brighter, eye-catching graphics.
    The Beverage Network - USA
    DAVIE, FL – June 16, 2009 –Power Trip® Beverages a diversified beverage leader specializing in bringing vitamin enhanced functional energy drinks with great taste and exciting flavors to distributors, retailers and consumers, today announced it has created new and vibrant packaging for its full-line of 16oz. energy drinks cans. The new packaging, the first since the company started in business, is designed to be eye-catching and to stand out from the crowd as it also emphasizes the “Vitamin Powered” formulation the company has become known for. The new packaging also makes it easier to identify its flavor profiles, another trademark of Power Trip’s product line, with flavors clearly identified by the fruit graphics on each can. The new packaging comes on the heels of the announcement of the new “Coconut” flavor and further exemplifies the company’s emergence as an innovator in the category.

    “As the energy drink category continues to be competitive, it’s critical to stay ahead of the crowd and to standout and that’s exactly what our new packaging does,” said Power Trip Beverage President Doug Stuart. “We’ve already gained recognition for our innovative flavors and our vitamin profile and the new packaging with its vibrant colors and fruit flavors clearly depicted on the can will help us stand out at retail.”

  • read full article here



  • Power Trip Beverages announces vitamin-powered “coconut” energy drink
    Power Trip continues to broaden its flavor offerings with unique Coconut drink
    The Beverage Network - USA
    DAVIE, FL – May 21, 2009 – Power Trip® Beverages a diversified beverage leader specializing in bringing vitamin enhanced functional energy drinks with great taste and exciting flavors to distributors, retailers and consumers, today announced it has introduced a new and first-of-its-kind “Coconut” flavored energy drink to its ever expanding roster of vitamin powered energy drinks. The new Coconut flavor, initially available in 16oz. cans, joins another exotic Power Trip favorite “Mango” which has been a strong performer in virtually every market its been placed.

    “The new Coconut flavor is the perfect compliment to the rest of our product offerings and continues to enhance Power Trip’s reputation as an innovator,” said Power Trip Beverage President Doug Stuart. “The Coconut flavor has proven to be popular in other beverage formats such as water and we expect it to be a strong performer in the energy drink sector both as a stand-alone beverage and as a mixer.”

    Power Trip’s new Coconut flavor was born during a business trip to Trinidad when Stuart recognized the popularity of the flavor in water, milk, mixes and more at local bars and restaurants. Working with flavor house BRC, Power Trip was able to capture the flavor of the Caribbean in its Coconut and expects its appeal to be widespread with particular strength in various ethnic markets where the flavor is especially popular.

  • read full article here



  • Power Trip Featured in Beverage World

    Power Trip Beverages featured in Cover Story: Pure Performance.

  • Download Article



  • Power Trip gains Midwest distribution

    Power Trip Beverages, Davie, Fla., has partnered with Tri-State Juice Co. for distribution in Cincinnati and Dayton, Ohio, as well as Northern Kentucky and Eastern Indiana. Power Trip joins a Tri-State lineup that also includes Jones Soda, Izze and Everfresh among many.

  • read full article here



  • Power Trip Beverages to team up with Tri-State Juice Company
    Power Trip to be made available to wide audience in Ohio, Indiana, Kentucky by non-alcohol specialist
    The Beverage Network - USA
    DAVIE, Fla. – March 10, 2009 Power Trip® Beverages a diversified beverage leader specializing in bringing vitamin enhanced functional energy drinks with great taste and exciting flavors to distributors, retailers and consumers, today announced it has partnered with Tri-State Juice Company, a leading non-alcohol distributor covering approximately 2,000 accounts across Ohio, Indiana and Kentucky. Specifically, Tri-State Juice Company services Cincinnati, Dayton, Northers Kentucky and Eastern Indiana.

    “We liked the Power Trip product and were impressed by the enthusiasm they demonstrated coming in the door,” said Tri-State Juice Company Vice President Joe Steele. “This is a company of beverage industry professionals and they knew what we wanted to see in terms of support for their products making the decision to take them on a simple one.”

    “We are excited to work with an established and well-respected organization like Tri-State Juice,” said Power Trip Beverage President Doug Stuart. “Growth is critical but growing with the right partner is even more critical and we know Tri-State Juice will open doors for us and work closely with us to support Power Trip in their markets.”

    Power Trip Beverage will be joining a lengthy roster of well-known brands on the Tri-State Roster including Jones Soda, Izze and Everfresh among many.

  • read full article here



  • Google News Alert for: power trip beverages
    Power Trip Beverages strikes deal with Pure Beverage Company
    The Beverage Network - USA
    Power Trip® Beverages, Inc. is a South Florida-based company that has become a diversified beverage company with one of the fastest growing energy drink ...

  • read full article here



  • Power Trip Beverages, Inc.: Gaining Brand Power
    When Doug Stuart, president of Power Trip Beverages, Inc., is asked to comment on the success his company has had thus far, the word “stick-to-itiveness” comes to mind, he says.
    Beverage World – Thursday, 15 January 2009 Stuart, an industry veteran with 26 years of beverage business experience working with companies including Pepsi-Cola and Canada Dry, says that despite his knowledge of the business, there was more left for him to learn. “And it’s having that ability to change and adapt to the environment and to the consumer,” he says, that has led to Power Trip’s steady growth. The company began nearly five years ago with one product—Power Trip Original Blue, a blue-colored energy drink with a slightly more sweet flavor profile formulated with vitamins...

  • read full article here




  • 2007 News | 2008 News | 2009 News