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Nugget Markets and Power Trip Beverages Announce “How Do You Power Your Education” Contest
Leading retailer and flavored vitamin leader join to help students “power” their education
DAVIE, Fla. – August 1, 2008 –Power Trip® Beverages (www.powertripbev.com), a recognized leader in bringing flavored, vitamin enhanced and great tasting energy products to distributors, retailers and consumers and Nugget Markets, the well-respected 80 year-old California supermarket operator who has been recognized by Fortune Magazine as one of the country’s “Top Places to Work,” today announced the Nugget Markets/Power Trip Beverages “How Do You Power Your Education Contest” aimed at providing one lucky entrant the chance to win a $500 scholarship in that student’s name to any accredited College or University in the United States.
The Contest is being totally supported by Nugget Markets and Power Trip Beverages and will run through the month of August 2008. Any student enrolled full-time at any accredited College or University in the United States is eligible and you must be 16 years of age or older. Registrants will be required to provide a 300-400 word essay describing why Nugget Markets and Power Trip Beverages should “power” their education. Entries received by midnight August 31st will be reviewed and finalists selected by an independent contest administrator with the winner to be chosen by a panel consisting of a member from each of the following; Black Dog Communications Group, Inc., Power Trip Beverages and Nugget Markets. The winner of the $500 scholarship will be announced October 1, 2008. Essays can be submitted online at www.powertripbev.com, www.nugget.com or at Nugget Markets stores. Two runner’s up will receive XXX.
“Whenever we can support the communities we serve it is a great opportunity to do so and what better way to show our support than to advance the education of our young people,” said XX of Nugget Markets. “We are proud to work with a responsible and dedicated partner like Power Trip Beverages who through this type of contest clearly demonstrates it cares about our communities.”
“It is important for us to always look for worthwhile ways to build closer relationships with our retail partners and the people and families they serve and who we want to know our brand,” said Doug Stuart, President of Power Trip Beverages, Inc. “Being able to work with a partner like Nugget Markets in support of education and opportunities for students is one of the best ways we can demonstrate we care about who we work with and who we sell our products to and supporting education is the exact type of message we want to send.”
Energy drink company selects agency with diverse portfolio, including clients in the consumer goods, hospitality and retail categories
DELRAY BEACH, FL – August 2008 – South Florida-based Power Trip® Beverages, Inc. (www.PowerTripBev.com), one of the fastest-growing energy drink brands in the country, has selected Black Dog Communications Group (BDCG), a full-service marketing, advertising and public relations agency located in Delray Beach, FL to handle the company’s proactive marketing and publicity efforts.
“We are excited to enter into this new partnership with BDCG,” said Doug Stuart, president of Power Trip® Beverages, Inc. “In just four short years, our sales and brand awareness has grown exponentially. Now with the BDCG team on board and its members’ varied experience and expertise, we look forward to continued growth and success for the company.”
As Power Trip® Beverages, Inc.’s marketing and public relations agency, BDCG will focus on positioning Power Trip’s® four energy drink brands and recently introduced Power Trip® Vitamin Energy Shots® as the best tasting, highest quality and most powerful vitamin-packed energy drinks available on the market today. Additionally, the BDCG team will develop regional publicity campaigns, traffic-driving retail programs, sponsorship agreements, grassroots programs and promotions in existing sales markets in an effort to increase brand recognition, sales and distribution.
“We are thrilled to work with the Power Trip® team and help spread the word about such a spirited and up-and-coming energy drink brand,” said Shepard R. Doniger BDCG’s President and CEO. “With BDCG’s proven success in creating marketing and public relations campaigns that drive sales and revenue for our clients, we foresee nothing but the same for Power Trip®.”
With great taste and more vitamins than the current category frontrunner, the specialist in flavored vitamin energy drinks introduces 2oz. shots
DAVIE, Fla. – July 31, 2008 –Power Trip® Beverages (www.powertripbev.com), a recognized leader in bringing flavored, vitamin enhanced and great tasting energy products to distributors, retailers and consumers, today announced it has introduced Power Trip Vitamin Energy Shots to the national market. The 2 ounce, flavored energy shots are loaded with vitamins and contain some of the highest concentrations of vitamins C and B in the industry. In addition to offering superior vitamin formulations, what’s just as important is what the Power Trip Energy Shots don’t have. With no sugar and no carbs, the Power Trip Energy Shots are a great way to provide a quick boost of energy without unnecessary calories, sugar or carbs. Also unique to the industry is that the Power Trip Energy Shots will be produced in 12 bottle trays that are completely shrink wrapped, one of the only energy shots in the industry packaged this way, making them easier to handle and reducing breakage and other storage and delivery issues. (Product photography is available upon request)
“We are excited to bring this new and markedly different product to the market, expect it to be a strong performer and are confident it will expand the appeal of the category,” said Doug Stuart, Power Trip® Beverage’s president. “We have worked hard to bring the same flavored vitamin energy expertise we have demonstrated in our energy drinks to our energy shot and we believe our business partners will see a real opportunity with our product. Even the way we’ve created our shrink wrapped package is more “friendly” than the rest of the field and should lend itself to quick acceptance from distributors and retailers.”
The Vitamin Energy Shot announcement comes on the heels of the recent news that Power Trip® Beverage’s energy drinks are available in more than 300 Piggly Wiggly stores in Alabama and Georgia with expansion of Power Trip into four more states including Texas, New Mexico, New Jersey and Illinois.
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