Really Simple Syndication
DAVIE, Fla. – December 2, 2008 –Power Trip® Beverages (www.powertripbev.com), a diversified beverage leader specialized in bringing vitamin enhanced functional energy drinks with great taste and exciting flavors to distributors, retailers and consumers, today announced it has partnered with Mount Olympus Waters, Inc. to re-introduce Kwencher flavored water back into the consumer marketplace. Kwencher was a widely popular brand of non-carbonated water with a major splash of fruit flavor that in its heyday had distribution throughout the Unites States and Europe. Kwencher contains 100 percent of the daily requirement of Vitamin C, has the right balance of sweetness and fruity flavor and is available in 6 flavors; Berry-Berry, Cherry-Cherry, Strawberry Lemonade, Orange Crème, Kiwi Strawberry and Strawberry Vanilla. Kwencher becomes the newest addition to the Power Trip Beverage product line joining its flagship energy products, the recently acquired Hooters Energy Drink and Ron Jon Water, further diversifying the growing beverage company’s line of quality beverages.
Kwencher gained national distribution and widespread popularity in the 1990’s under specific licensing agreements. When internal financial issues with its co-packer surfaced, the brand was taken back by its owner, Mount Olympus Waters. However, it never lost its appeal and with a commitment from Power Trip to handle distribution and marketing, the brand that had captured the attention of parents and kids is now back.
“Kwencher is the perfect product for us to align with to extend the Power Trip reach to a younger audience and their parents,” said Power Trip Beverage President Doug Stuart. “If the very positive response to the product at the recent NACS Show is any indication, we should see some strong performance from Kwencher. We look forward to working with our current distributor partners in getting this brand to them and to opening up new opportunities with others who can now learn about us through yet another offering.”
Mount Olympus Waters is pleased to partner with Power Trip Beverages to re-introduce Kwencher to distributors and the consumer marketplace,” said William C. Bailey, President and Owner of Mount Olympus Waters, Inc. “We saw how strong and how much brand loyalty Kwencher had with consumers and with the Power Trip partnership we believe we can get back to the national market penetration we once had.”
We are very proud to announce the first Power Trip Beverages Ambassador of the Month Award. Congratulations to Liz & Alison, our 2nd recipients, November 2008.
We are very proud to announce the first Power Trip Beverages Ambassador of the Month Award. Congratulations to Katie Kaczmarek , our first recipient, October 2008.
October 2008 saw Power Trip put its best foot forward and showcase its newly diversified line of beverages at the National Association of Convenience Stores (NACS) Show in Chicago. PTB headlined its new Vitamin Power Shot and recently acquired Hooters Energy Drinks and Kwenchers flavored water for kids and the response from distributors, retailers and media was very positive as can be seen from the heavy activity at the booth!
Power Trip Beverages extended its line of vitamin enhanced energy products with a new energy shot, Power Trip Vitamin Power Shot, in July 2008.
The new shot format is packaged in a 2oz bottle and is loaded with vitamins C, B3, B5, B6, B9 and B12. Indeed the company claims that its products 'offer consumers some of, if not the highest, concentrations of vitamins in the industry'.The shot is positioned as ideal for those who want a quick energy boost without unnecessary calories, sugar or carbohydrates.
Power Trip Beverages' President, Doug Stuart, commented, "We are excited to bring this new and markedly different product to the market, expect it to be a strong performer and are confident it will expand the appeal of the category."
The shot is targeted at men and women who want instant energy and additional vitamins in their busy lives. It is also reportedly popular amongst athletes who want all the vitamins but who don't want too many liquid ounces before they start a work out or game.
Available in a single variant currently, Extreme Citrus, a spokesperson for the company indicated that one or two further variants could be added by the end of the year.The recommended retail price for each 2oz bottle is between US$2.49 and US$2.99
Meanwhile, Power Trip Beverages has secured distribution of its regular energy drink, originally launched in April 2004, into four more states, Texas, New Mexico, New Jersey and Illinois, bringing to 20 the total.The beverage is also available internationally in Trinidad, Puerto Rico, Jamaica, Haiti, Romania and the Middle East.
Beverage Business INSIGHTS
Published 90 X a year Vol 5, No 76 October 9, 2008
NACS: Power Trip Grabs Hooters License; Revives Kwenchers Flavored Water
Trolling for distributors and retailers at NACS show, Power Trip Beverages was showing off nice pair of door knockers. Most attention-getting was Hooters Energy Drink line, which Davie, Fla, co will market and sell for restaurant chain's licensee, Pennington Beverage, via deal inked days earlier. "The licensee stays in place but we have total control," said Power Trip prexy Doug Stuart, who's hopeful that distributors of co's core vitamin-enhanced Power Trip energy drinks such as Certo Bros in Buffalo and 7 Up of Green Bay, Wis, will gravitate to brand. While brand is mandatory in 120 corporate-owned Hooter's Restaurant unit, he'll also try to entice roughly 300 Hooters franchisees to pick it up and work Power Trip's overseas distributors to get it in 120 Hooters outside US. "Delightfully unrefined" is brand's slogan. Brand should fit right in with prevailing culture of co that just signed Buffalo Bills cheerleaders to support Power Trip in that market.
Other brand that was drawing attention, via deal inked only a wk earlier, was Kwenchers flavored-water line created by Mt Olympus Waters of Salt Lake City. The 8-yr-old brand once had done 500,000 cases of annual volume primarily in Midwest region until master distributor went bust and brand went into hibernation. Tho co will undertake research to determine whether kiddie-oriented label graphics need hipper update, Doug said brand has sparked some interest thanks to past memories and $1.29 on-shelf price - "value pricing, but not cheap," he said. Brand, in sports-cap bottle, is available in 6 flavors incl Berry-Berry, Cherry Cherry and Kiwi Strawberry, and positioned as "pure water with a fruity splash."
On core brand, co was amid herd of those rushing into energy shots, tho Stuart said decision by McLane's Mountain Valley Marketing subsidiary to make 2-oz line its preferred brand could get it into 4,000 retail accounts by year-end. As with core line, brand musters unique flavors, liquid colors (notably Original flavor's blue hue) and ingredients (claiming highest concentration of vitamins) to set itself apart.
Nugget Market and Power Trip Beverages Announce “How Do You Power Your Education” Scholarship Essay Contest
Leading Northern California market joins popular energy drink producer in support of students’ collegiate educational goals
Woodland, Calif. – Nugget Market has teamed up with Power Trip Beverages to offer students the “How Do You Power Your Education” essay contest, running from September 12 through October 31, 2008.
Open to any student (18 years of age or older) enrolled full-time at any accredited college or university in California (applicants must reside in California and attend a college/university within the radius of Nugget Market marketing areas) the contest requires a 150-300 word essay describing why Nugget Market and Power Trip Beverages should “power” that student’s education. The contest winner receives a $500 scholarship in that student’s name, while two runner’s up will each receive $100 scholarships in each winner’s name.
“We’re dedicated to our communities and to supporting the advancement of our young people’s education,” says Eric Stille, president and CEO of Nugget Market. “We’re thrilled to partner with Power Trip Beverages in offering this terrific educational opportunity.”
Since 1926, Nugget Market has supported its immediate communities while offering each guest unsurpassed service, a unique shopping experience, and the finest and freshest products available. Power Trip Beverages is a recognized leader in producing great tasting, vitamin- enhanced flavored energy products.