Really Simple Syndication
Power Trip Energy Drink sponsors an event for breast Cancer Awareness and Research.
February xx, 2008
This is huge, PTB's & MMA press release just made the front page of Bev Net.
Bevnet.com – February 12, 2008
BEVERAGE OF MMA WORLDWIDE INC.
Energy drink company expands reach by venturing into world of mixed martial arts
DAVIE, Fla. – February 12, 2008 – Power Trip™ Energy Drink (www.PowerTripBev.com), one of the fastest-growing energy drink brands in the country, has reached an agreement to become the official beverage of MMA Worldwide Inc. (MMA), a California-based mixed martial arts marketing corporation. Power Trip™ Energy Drink will also leverage its new partnership with MMA to garner exposure for the company’s energy drink products in MMA’s two publications, TapouT Magazine and MMA Worldwide Magazine, as well as its reality television program, “MMA Worldwide.” Additionally, Power Trip™ Energy Drink will have a presence during MMA’s grassroots appearances, including fighter autograph signing sessions, expos and others.
“We are thrilled to have established a partnership with MMA Worldwide, an organization with a strong reputation, proven track record of success and loyal fan base,” said Doug Stuart, Power Trip™ Energy Drink’s president. “This is the start of a mutually beneficial relationship that I am confident will help grow both of our businesses.”
In addition to being named MMA’s official beverage of choice, Power Trip™ Energy Drink products will be featured in episodes of MMA’s reality television show “MMA Worldwide,” airing on KDOC-TV in Los Angeles and online at www.ProElite.com and www.IBNSports.com. In addition, Power Trip™ Energy Drink-specific television commercials and full-page ads will run during the reality show and in MMA Worldwide Magazine respectively, and the Power Trip™ Energy Drink logo will appear on MMA’s Web site and tour bus.
“Doug and his team have done a remarkable job growing the Power Trip brand,” said Robert Pittman, MMA Worldwide’s president. “Through our new partnership, we look forward to increasing recognition, and ultimately consumption, of this up-and-coming drink to our fans.”
For those of you who viewed the Mixed Martial Arts Reality TV show I hope you were as pleased as me. If you are like me and just learning this sport you will soon find out two things, 1) TapouT is a huge name, synonymous with being different, cutting edge and a perfect demographic for our brand and Chuck Zito is a legend in the field of Mixed Martial Arts (he is the one drinking PT in the interview).
The first 3 shows, (the intro and the next 2 in the Philippines) we had very limited availability of PT. However, by week 3 of the 8 week series you should see a lot more PT and our 30 second commercial will start to be seen.
If you missed the TV Reality show, log into www.proelite.com and click on MMA TV Show.
Did I say the word, availability! Yes, availability, availability, availability
February 9, 2008 – Cat Iron Racing and Bret Guzik will start their 2008 season at Lake Erie Speedway running four NASCAR Whelen All-American Series late model races in May and June. The team announced plans to race in the track's opener on May 24th, followed by races on June 7th, 21st, and 28th. The team expects to run 12 to 15 races in 2008 at Lake Erie Speedway and several other northeast short tracks. To get ready for the upcoming season, the team recently traveled to Hickory Speedway in North Carolina where Guzik turned his first laps in the team's Monte Carlo SS.
Veteran NASCAR spotter, Mike Calinoff, who will spot this season for Dario Franchitti, took time out of his busy schedule to oversee Bret's test session and coach the young driver through his first laps in the full-sized late model. Calinoff commented on Bret's first day of testing, "Bret did an awesome job. Many drivers who come off dirt have a tendency to overdrive the car when they first move to pavement. Bret showed a lot of poise during the test. He ran a smooth and consistent line all day, didn't overdrive the car, listened very well on the radio, and improved his times with each lap. At this point, he just needs to get some more seat time to be running up front in the late model division." The Cat Iron Racing team plans to get their young driver that much needed seat time during another 2-day test session at Hickory Speedway just before Easter. Guzik will continue his transition to asphalt late models at Lake Erie Speedway's rookie school on May 3rd.
The Cat Iron Racing Team kicks off its 2008 season later this month with appearances at Motorama 2008 and the Reading Racing Reunion & Car Show. Fans can check out the #04 Cat Iron Monte Carlo SS, meet their driver, and pick up some information about Race Against Drugs, a national non-profit organization aimed at promoting drug prevention through motorsports. Children Age 14 and under can also enter the Race Against Drugs "Stay on Track" Line Art and Essay Contest.
For more information, including photos from the team's recent testing at Hickory, race fans are invited to log on to www.bretguzikmotorsports.com
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