Really Simple Syndication
With great taste and more vitamins than the current category frontrunner, the specialist in flavored vitamin energy drinks introduces 2oz. shots
DAVIE, Fla. – July 31, 2008 –Power Trip® Beverages (www.powertripbev.com), a recognized leader in bringing flavored, vitamin enhanced and great tasting energy products to distributors, retailers and consumers, today announced it has introduced Power Trip Vitamin Energy Shots to the national market. The 2 ounce, flavored energy shots are loaded with vitamins and contain some of the highest concentrations of vitamins C and B in the industry. In addition to offering superior vitamin formulations, what’s just as important is what the Power Trip Energy Shots don’t have. With no sugar and no carbs, the Power Trip Energy Shots are a great way to provide a quick boost of energy without unnecessary calories, sugar or carbs. Also unique to the industry is that the Power Trip Energy Shots will be produced in 12 bottle trays that are completely shrink wrapped, one of the only energy shots in the industry packaged this way, making them easier to handle and reducing breakage and other storage and delivery issues. (Product photography is available upon request)
“We are excited to bring this new and markedly different product to the market, expect it to be a strong performer and are confident it will expand the appeal of the category,” said Doug Stuart, Power Trip® Beverage’s president. “We have worked hard to bring the same flavored vitamin energy expertise we have demonstrated in our energy drinks to our energy shot and we believe our business partners will see a real opportunity with our product. Even the way we’ve created our shrink wrapped package is more “friendly” than the rest of the field and should lend itself to quick acceptance from distributors and retailers.”
The Vitamin Energy Shot announcement comes on the heels of the recent news that Power Trip® Beverage’s energy drinks are available in more than 300 Piggly Wiggly stores in Alabama and Georgia with expansion of Power Trip into four more states including Texas, New Mexico, New Jersey and Illinois.
Power Trip® Flavored Vitamin Energy Drinks Will Drive Category Growth.
Power Trip® hits President Supermarkets in South Florida... Samplings have begun in West Palm Beach and will be followed by samplings in the Greater Miami-Dade areas.
We will be sampling PT again this weekend!!! That is 7 samplings in 2 weekends.
Saturday July 5, 2008
11am - 3pm
The sampling will take place at the location below.
President Supermarket
450 NE 125th Street
Miami, Florida 33161
The PTB sampling train in south FLA. Continues this week.
Thursday July 10, 2008
11am – 2pm
BP Station
1390 NW 27th Avenue
Miami, Florida
Friday July 11, 2008
11am – 2pm
Shell Food Mart
1041 S. Dixie Highway
Miami, Florida
In just four years, Power Trip®™ Beverages (PTB) has become one of the fastest-growing energy drink brands in the country through its innovative expansion and marketing strategies. Reflecting rapid changes in energy drink consumption and buying patterns, PTB remains relevant by continuing to offer better taste, better quality, more power and more vitamins than any other leading energy drink on the market today.
PTB’s ascension to the top of the energy drink segment can also largely be attributed to the company’s development of four unique product lines which further distinguish PTB from the competition.
PTB entered the business of energy drinks with its first product, “Original Blue,” a citrus- berry flavor geared toward active college students, young adults and the urban market.
The company then developed “The Extreme,” a powerful, effective drink with no bitter aftertaste. The Extreme, a direct competitor to other mainstream energy drinks, is popular with bars and nightclubs and has also become the company’s No. 1 selling product.
Additionally, recognizing the need to capitalize on the rise of Hispanic communities and the diet-conscious, PTB created “Mango” and PT “0” to reach each respective market. PTB’s Mango is the only true Mango-flavored energy drink on the market today, and although it was originally intended for the Hispanic market, it has become a top seller in suburban markets. PT “0”, a great alternative for the diet-conscious, has the same taste as Original Blue, but without the sugar or carbohydrates.
PTB’s four energy drinks are currently sold in 15 states (including New York, Florida, California, New Jersey, Pennsylvania, Wisconsin, Nevada, Oklahoma, Louisiana, Michigan, Ohio, South Carolina, Texas, Alabama and Indiana), and in 2008 PTB will nearly double its distribution to 25 states. Plus, PTB’s new agreement with Pepsi Americas in the Caribbean will increase its distribution internationally from six to 15 countries.
Additionally, PTB plans to increase its bottom line through the development of three strategic initiatives – innovation, national sales and its core strategy, direct-store-delivery (DSD).
PTB President and Founder Doug Stuart will be responsible for introducing innovative new packaging, new brand flavors and two entirely new energy drink-related categories.
Secondly, Scott Folkins, director of national accounts, will focus on expanding PTB’s distribution in convenience, grocery and mass chain stores nationwide. He will also concentrate on increasing PTB’s volume per outlet (VPO) in the company’s current distribution outlets. Due to the success of PTB’s existing “pull” programs, Folkins will continue to develop similar initiatives in the ensuing months.
In addition to Folkins’ outreach efforts, Senior Regional Sales Manager John Milliman will continue to increase PTB’s DSD within its current markets, as well as lead distribution expansion to 12 new states. Plus, as a result of PTB’s expected state expansion, the company will double its number of field sales managers. PTB anticipates most of the company’s 2008 growth will result from strong relationships with current distributors, as well as resulting referrals.
To take PTB’s branding efforts and current marketing campaign to the next level, the company recently entered a partnership with Gilbert Manjura Marketing (GMM), a leading Orlando advertising and public relations agency. GMM currently works with a variety of retail and hospitality clients, including Ron Jon Surf Shop, the Downtown Disney® Resort Area Hotels and other prominent brands.
“We are thrilled to work with the Power Trip® team and help spread the word about such a spirited, up-and-coming energy drink brand,” said Ed Gilbert, chief executive officer of Gilbert Manjura Marketing. “Through a combination of aggressive advertising and public relations outreach, we will continue to raise the company’s profile and introduce Power Trip® to markets and audiences not yet familiar with the company and its product.”
Additionally, PTB has partnered with MMA Worldwide, a mixed martial arts advertising and promotions leader. Through this partnership agreement, PTB will be featured on the MMA Worldwide reality television show and tour bus, prominently advertised in both MMA Worldwide and TapouT magazines and promoted as the official energy drink of the MMA Worldwide.
“Because of our commitment to service, brand and marketing initiatives, Power Trip® continues to grow its customer base through innovative programs and partnerships with top professional sports organizations, including MMA Worldwide, NHRA, MSL and others,” Stuart said. “Power Trip® will continue to maintain its uniqueness and brand quality to provide a product line that outperforms all other energy drink products on the market today.”
Power Trip®™ Beverages, Inc….Get in the Game!
Browse through previous press releases below: