Black Dog Communications Group is a full-service marketing communications firm that works with Fortune 500 companies and start-ups. Serving as partners with its clients, BDCG’s approach is to build on existing programs in areas where clients are currently conducting business and to create strategically relevant communications and programs to launch brands in new areas. They help them get their "message" and news out to target audiences using their creative talents to develop opportunities to keep the marketplace buzzing. BDCG has extensive experience in the beverage category maintaining strong relationships with many of the leading trades. They have helped clients with a full-range of communications challenges including new product announcements, developing complicated sponsorships that have led to millions of consumer impressions, distributor interest and sales as well as product placement and advertising campaigns. BDCG focuses on campaigns that build brands and drives sell through at retail. Black Dog Communications Group was founded and is led by Shep Doniger who began his career in politics, running the strategy and media for campaigns of numerous regional and national high level political figures.